According to the US Census Bureau the Hispanic population was about 57.5 million as of July 1, 2016, making people of Hispanic origin the nation’s largest ethnic or racial minority. Hispanics constituted 17.8 percent of the nation’s total population with a 2.0% percentage growth in the Hispanic population between 2015 and 2016. Furthermore, the number of Hispanic-owned firms have increased placing California on the first place with 68,563 Hispanic business owners, followed by Florida with …

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LinkedIn is a wonderful tool for multicultural and international business development. The growing Hispanic community can leverage its strengths and talents through the use of LinkedIn Sales Navigator. Whether you are looking to do business internationally, within the US, or if you are a Hispanic business owner willing to do business with other cultures within your own country or in the USA, LinkedIn is a great platform to expand your network, cultivate lasting relationships. There …

Read moreLinkedIn – An International Sales Tool

Humanity is constantly growing, changing and relocating as a result of globalization. Small, mid-size business owners, and even big corporations, are challenged to strategize according to a fast pace economy and cultural diversity. If you look around I bet you will find a multicultural background of people surrounding you, either at your work, the park, the mall or pretty much everywhere you go. People’s character, personalities, tastes, preferences and behaviors are completely different and of …

Read moreHow Can Multicultural Marketing Benefit Your Business?