Humanity is constantly growing, changing and relocating as a result of globalization. Small, mid-size business owners, and even big corporations, are challenged to strategize according to a fast pace economy and cultural diversity. If you look around I bet you will find a multicultural background of people surrounding you, either at your work, the park, the mall or pretty much everywhere you go. People’s character, personalities, tastes, preferences and behaviors are completely different and of course they will differ more when they have a different culture. Our relationships with others are based on a variety of approaches. We approach different people differently according to our level of trust, who they are, how we know them and of course where they are from and what their cultural beliefs are.
The same happens in business relationships, culture is a key component for a successful communication, and interaction. Sometimes, even though when we think we are speaking the same language, we might not and many obstacles can raise along the way. Businesses which can truly connect with their suppliers or customers have already a competitive advantage and a point of differentiation over their competition.
Learning about your customers is key for success in your business. It does not matter where they are from, we need to truly understand their beliefs system, their buying behavior, preferences, likes, dislikes and current challenges. This of course can be challenging, but there are many ways in which we can discover them and truly connect with others. If we connect from our inner self we can automatically see how our interactions become much smoother and easier with others, especially with those who might have a different cultural background than ours.
The key words to me when it comes to connect with others are “Honesty” and “Transparency.” When you show the world who you truly are as a human and connect on a personal level with them and their needs, you are automatically showing them you are as vulnerable as they are, which automatically allow them to decide whether they resonate with you or not. Truly get to know those who surround you and those who you would like to be surrounded by and do business with. I believe great opportunities come from those relationships which you can really cultivate, offer a real value to their businesses and offer unconditional trust.
Multicultural marketing is based on strategies directed to specific audience demographics with the purpose of utilizing a cultural strategy which will truly connect on a personal, emotional and business levels with your potential customers and generate business opportunities.
If you would like to know more about how you could implement Multicultural Marketing in your business, then contact us for an expert consultation.